M & B Window changes to Alta
Home & Textiles Today Staff -- Home Textiles Today, March 5, 2001
LOS ANGELES -Window coverings manufacturer M & B Window Fashions has changed its name to Alta Window Solution Specialists.
"With Alta and its simple, direct name that conveys 'a high place,' we have, literally, taken M & B to a higher place," said Steve Swidarski, president, of the recent change. "The cutting-edge logo design and supporting graphics communicate that it is the value window covering brand of the 21st century.
"Our new tagline, 'Endless solutions with imagination and value,' affirms our commitment to a new solution-based approach that provides our customers with greater support, improved service and the products and materials they need to meet and exceed expectations."
Along with the name change, Alta also announced a new line of products and enhancements including a vertical blind program, vinyl shutter arch, honeycomb shade fabric update, arabesque window shadings fabric update, Bamboo Bay woven wood update and faux wood line extensions.
Celebrity Branding at NY Home Fashions Market