Federated Direct dismantled, absorbed into divisions

Cincinnati — Federated Department Stores is absorbing its Federated Direct division, realigning the Bloomingdale's By Mail catalog and the macys.com sites with their respective namesake divisions, as of March 1.

"The Macy's and Bloomingdale's brands are among the strongest in retailing, and we have been encouraged by the progress that has been made in effectively positioning the direct-to-customer extensions of these national brands under the umbrella of a division specifically dedicated to this objective," said Terry Lundgren, Federated's president and coo.

On March 1, Bloomingdale's By Mail and its staff of 75 will be integrated into Bloomingdale's, where it began catalog operations in 1982.

Kent Anderson, president, macys.com, which launched in 1996, will report to Michael Osborn, president, Macy's West. Fulfillment, finance and human resources functions of Federated Direct, including the bridal registry, will also be realigned with their respective brands and within Federated to best support ongoing operations.

Thomas RussellThomas Russell | Associate Editor, FurnitureToday

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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