Homefires expands Carefree, Jellybean 

Atlanta – Accent rug supplier Homefires will be serving a heartier helping of new Carefree branded rugs than ever before, come the New Year, with 40 new designs by various artists.

Made in China and manufactured using many of the same techniques employed in making wool accent rugs, the machine washable acrylic Carefree rugs are set to debut in January during the Atlanta International Gift & Home Furnishings Show.

Homefires vp of merchandising Renee Ringstad told HTT this introduction is “a big one.” She said, “We’ve never introduced this many at once. We came up with so many because of the growth Carefree has had plus we just had a lot of great new designs to work with from many great artists.”

Artists who created some of the new Carefree rugs include: Jennifer Brinley, who contributed 11 designs such as the black-and-white French rooster Devereaux pattern and the Espresso design for latte lovers; David Carter Brown, whose design motifs here include the whimsical Outhouses Under the Moon; and B.J. Lantz, creator of the Tropical Cooler pattern of swaying palm trees alongside poolside drinks.

In related news, Homefires’ sister company, Home Comfort, will launch 50 new designs in January for its growing Jellybean-branded collection of indoor/outdoor synthetic rugs.

Ringstad said the indoor/outdoor rugs are resistant to fading and mildew and added they are lightweight, “so they dry quickly. As we say in our slogan, they wash better than your jeans.”

A variety of artists created the designs for the latest Jellybean offerings. To name a few: Yellow Tulips is by Amy Biggers; Surf Bug was created by Michelle Killman; and Ladybug on Flower is by Robin Roderick, a newcomer to Home Comfort.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!