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Brooke Shields to Promote Royal Velvet

To boost the launch of Royal Velvet home textiles at Bed, Bath & Beyond this June, brand owner Iconix Brand Group has retained actress Brooke Shields to star with her family in print and online ads.

Shelter, lifestyle and bridal magazines will carry the ads, Iconix said.

The theme of the campaign is "Royal Moments," on which Shields commented, "A royal moment for me is when one of my daughters holds my face in her hands and says, 'oh, so pretty mama,' it makes me feel like a princess."

Iconix said this is the Shields family's first-ever endorsement contract.

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