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Blue Ridge names Crippen SVP

LOS ANGELES -- Blue Ridge Home Fashions has appointed John Crippen senior vice president of brand sales and new account development.

Crippen started with JCPenney in 1948 and also worked for May Department Stores as a divisional vice president, merchandise manager. He has an extensive background in the bed coverings industry as a national sales manager for Manny Industries and West Coast regional sales manager for Hollander Home Fashions. Most recently, he was sales and marketing manager for Western Nonwovens Inc.

He will be responsible for new accounts and the development of the Blue Ridge Home Furnishings product and sales organization for branded products.

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