— In an effort to build up its bath spa line, Dohler has added new weaves and colors.
New towel designs include a Greek key motif, terry waffle weave and ovals. Sage, light blue and pink have been added to the palette on robes and towels. In bath mats, brown, green and gray are new, as are coordinated matelasse shower curtains in seven patterns that come in natural and ivory.In addition, the company has introduced a hotel towel collection in white, ivory and other neutral colors that feature special stitching and are designed to be washed daily. Seven different towel designs are available along with three to four coordinating bath mats.In reversible jacquard towels, two different designs (a geo frame and a floral stripe) are currently available, one in eight colors. Eight more jacquard patterns will be available in five to six colors at Heimtextil in January.Dohler has also launched Soft Way, a new brand for towels and flannel sheeting. Nine colors are offered on flannel sheets. A total of 16 new patterns in flannel duvets and sheets are offered in fiber reactive or pigment-printed Sanforized flannel in all bed sizes.There are also 36 new beach towel design in new sizes, 30-by-60, 34-by-64, and 40-by-72. The company also has introduced a new merchandising concept with 12 designs of ponchos and canvas beach bags that coordinate back to beach towels.