Sam's Adds Luxe Comforters
October 29, 2007,
Bentonville, Ark. — White goose down-filled, 425-count, oversized comforters and pillows, feather beds and down-filled blankets – all of them hypoallergenic -- were singled out as “key items” Sam's Club is now selling, to respond the members' calls for more “luxurious” items.
These top-of-the-line bedding products share company with other luxury goods now available at Sam's Club, like diamonds in “breathtaking” cuts and a “range of karat weights” as well as pearls, rubies, sapphires, gold, silver and other high quality jewelry pieces, Warwick said.
Sustainability initiatives are another merchandise focus these days at Sam's Club, to catch the attention of members looking for earth-friendlier goods that offer new technologies that result in better quality – including a pull-vein technique that delivers the world's most convenient shrimp to Sam's food department.
“Solutions are important to both small business owner and family [members],” said Doug McMillon, evp, president and ceo.
Coming soon for the holidays, Sam's Club will mail out its new Holiday Catalog, revamped this year, to members' home starting November 1. Its showcase focus will be name brands and quality products, said Matt Kistler, svp, marketing research and insight.
Also around the corner is the debut of a 24-page holiday insert in Oprah Winfrey's O magazine. Here, Sam's Club will highlight 12 holiday entertaining and gift items – including its organic free-trade Brazilian coffee and pull-vein cooked shrimp – which the warehouse club selected “around sustainability,” Kistler said.
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