Nourison steps up consumer marketing campaign
July 19, 2001-- Home Textiles Today,
Saddlebrook, NJ — Nourison this fall will launch a television advertising campaign through a co-op arrangement with target retail companies.
Four 30-second spots are being taped, all of them promoting Nourison's 2000 line. In addition, the Valencierre, Parthia, Kalahari and Guggenheim Modern collections each will be featured in one of the ads.
Nourison did not identify the retailers that will be participating in the effort, but did say that each will select the channels for advertising.
"We think that with our consumer advertising and our differentiated product, we've established ourselves as a brand in the home furnishings world. But now with the TV advertising, we hope it will extend us as a brand in the general consumer conscience," said Ed Vairo, director of creative marketing.
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