Couristan customers can tap new features on website
September 3, 2008,
Fort Lee, N.J. -- Added sales features and enhanced product content are among the recent upgrades implemented on area rug and broadloom house Couristan Inc.’s website, www.couristan.com.
The enhanced website offers updated product listings, downloadable warranty copies, informational videos, corporate photos and news, and additions to Couristan office and showroom listings.
“Keeping the brand fresh and relevant while reaching customers through a variety of platforms is the key to effective sales and marketing, particularly in a challenging economic climate,” said Larry Mahurter, director of advertising, marketing and sales promotions. “With the amount of daily traffic our website receives, we’re greatly maximizing our opportunities to generate auxiliary business with these recent enhancements.”