Karastan’s “Mama Mia” shag stars at the Oscars
Home & Textiles Today Staff -- Home Textiles Today, March 4, 2009
The company’s Mama Mia shag rug and carpet – named after the 2008 remake of the original Broadway play based on the 1970s ABBA hit by the same name -- provided the apropos soft flooring for the Seventies Modern theme of Architectural Digest magazine’s Greenroom backstage, a lounge used during the event by Oscar award winners and presenters like Kate Winslet, Meryl Streep and Sean Penn.
This was the seventh consecutive year that the shelter magazine presented the backstage lounge to the awards ceremony. The tradition was marked by the announcement of an AD100 interior designer, chosen by the magazine’s editors to create the signature room. Tapped for this year’s project was Steven Shadley, whose client list includes Diane Keaton, Woody Allen and Robert Altman.
“Our new Mama Mia shag in color Crystaline provided the perfect Seventies Modern look,” said Connie Berry, Karastan director of marketing. “We simply bound the carpet to fit the space and let the beauty of the style speak for itself.”
Karastan’s Mama Mia, along with all the elements of the Architectural Digest Greenroom, will be featured in the June issue of the magazine.
Industry Related Content
Celebrity Branding at NY Home Fashions Market