NRF launches Mobile Retail Initiative for retailers on path to “m-commerce”
April 7, 2010,
Washington D.C. – The National Retail Federation has launched a Mobile Retail Initiative to help retailers leverage mobile technologies to enhance their consumers’ shopping experience and improve internal business processes.
“Mobile has great promise for bringing major, positive changes to the shopping experience, payments, marketing and other aspects of retail,” said Tracy Mullin, president, NRF. “In addition to developing the standards and best practices necessary for the industry to move forward, NRF’s Mobile Retail Initiative will inspire retailers to realize the full potential of mobile today and in the future.”
One of the first results will be the Mobile Blueprint, a document outlining best practices for mobile retail strategies.
More information about NRF’s Mobile Retail Initiative can be found at www.nrf.com/mobile.
Related Content By Author
1200 Suppliers are Ready for You at Intertextile Shanghai
Home & Textiles Today eDaily
Most Viewed Articles
See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.