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SDL Atlas hires Prism founder Williams

Rock Hill, S.C. – Textile color measurement resource SDL Atlas, based here, has named Dan Williams as its sales representative for the Canadian market.

Williams joins Atlas in his role as the principal of Pickering, Ontario-based Prism Instruments, which he founded in 1991. Prism will provide both sales and service on SDL Atlas instrumentation.

“While these are challenging times in the world economy and within our industry, we are delighted to welcome Dan Williams aboard,” said Al Simpson, SDL Atlas general manager for the Americas. “The combination of his broad knowledge of technology and understanding of what customers have come expect from it are always in demand by SDL Atlas as we look forward positively.”

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