Gen-Xers trending up in luxury purchases
April 26, 2006,
Stevens, Pa. -- In 2005, luxury consumers of the Generation X generation, born from 1965 to 1976, spent 6.3 percent more buying luxuries than their affluent Baby Boomer counterparts – especially for home.
Cake: Marketing Luxury to the Masses — as well as the Classes.
Gen-Xer households averaged $52,781 as compared with Boomers’ average of $49,672. The biggest spending gap was in the home luxury goods category, where Gen-Xers spent 28% more than Boomers on average.
"As Baby Boomers downscale their lives, Gen-Xers are at a more materialistic life stage," said Danziger, noting that marketers of home luxuries "need to become attuned to the emerging desires and shopping habits of this younger luxury generation." Unity Marketing is currently conducting a study into the emerging Gen-Xer luxury market.
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