Safavieh adds wholesale furniture division
April 13, 2006,
High Point , N.C. -- Upscale area rug supplier Safavieh is adding wholesale furniture to its assortment, and to help show it off it is expanding its showroom here. The line comes in five collections -- American Home Furniture, Hudson Leather, Kent Leather, Manhattan Slip Cover Upholstery, and Regency House.
The company hosted a soft launch of the wholesale furniture last summer at its other permanent showroom, in Las Vegas . “The response has been strong,” said Cyrus Yaraghi, a Safavieh principal. “We are gearing up for projected growth in both furniture and rugs because of the synergies gained when both categories are merchandised together.”
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