United Feather & Down Partners with Borghese
October 5, 2009,
United Feather & Down announced a licensing agreement skincare and cosmetics house Borghese for a line of bedding during last month's market.
The Villa Di Borghese collection consists of down and down alternative comforters and sleep pillow, a travel-sized spa pillow, spa throw and spa booties.
Shells are a 300-count damask with aloe vera finish. Fills are down blended with Tencel or microfiber blended with Tencel. Retail is $229.99 on a queen down alternative comforter.
Borghese bedding will be packaged with a Borghese skin care product.
The launch at Bloomingdale's corresponds with the opening there of a new Borghese counter. When consumers are having treatments at Borghese's in-store spa, their heads will rest on the new spa pillow and they will be draped in the spa throw.
Borghese ceo Georgette Mosbacher visited UF&D's showroom during market to take part in the launch announcement. She called sleep "the No. 1 beauty secret."
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