Redbook: same-store sales up 3.7 percent
December 28, 2005,
NEW YORK — Fueled by a widely anticipated eleventh-hour surge as shoppers flocked to the malls in pursuit of last-minute promotions, same-store retail sales shot up by 3.7 percent during the fourth week of December.
True to form in the run-up to the holiday, cost-conscious consumers made a bee-line for the nation’s discounters, leaving department stores a perennial runner-up. Discounter sales for the four weeks climbed by 4.2 percent compared with a softer 3.0 percent for department stores. Measured on a month-over-month basis, sales were unchanged, compared with November, missing a small targeted gain of 0.1 percent.
According to Redbook Analyst Catlin Levis, retailers reported that most of the business was done on Dec. 23, and suggested that consumers had not used the “extra” pre-Christmas shopping day to pack in more shopping.