Springs to create collection for Mattel brands
August 6, 2004,
EL SEGUNDO, Calif. — Springs Industries has entered into a multi-license agreement with Mattel to create home collections for the toy company's premier brands, including Barbie and Hot Wheels.
The manufacturer will preview the collections starting in the third quarter, with anticipated ship dates in January 2005.
For boys, Springs will create programs for the Hot Wheels and Matchbox lines.
The Matchbox collection will also skew to toddlers, stated the companies, and will include bedding, fabrics and crafts.