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Industry vet de La Roche new Beco ceo

Montreal – Beco industries has brought on long-time Springs exec John de La Roche as ceo to steer expansion of its businesses in North America.

His background includes experience in sales, marketing, licensing, sourcing, trend and design. He was most recently senior vp for Springs Global U.S. and president of Springs Canada.

Beco, headquartered in Canada, also operates offices in China and Pakistan. It’s products include fashion and utility bedding as well as patio cushions, kitchen textiles and other accessories.




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