Orian: One size doesn't fit all
October 11, 2004,
AT THE NEW YORK MARKET — Orian Rugs is adding two new sizes — an 8-foot round and an 8-foot square — to its Kitchen and Casual Dining Collection of heat-set rugs.
Don Newton, senior vice president of sales and marketing, said, "The plan is to expand these sizes into other heat-set collections in the near future."
In other news, the company has also revamped its accent and scatter offerings with several new design themes that together make up more than 1,000 skus. New design groups include Pets, Wine Country, Diva, Floral & Gardening, Wilderness and Seasonal.
All of the rugs are made using heat-set yarns. Of the design groups, the Pet designs are made using cotton backing and are machine washable.