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Aussino Breaks Into New Territory at Market

Launches Hard Line Coordinates

Thomas Russell, Michele SanFilippo -- Home Textiles Today, April 25, 2005

New York — Aussino USA ventured into contemporary tabletop as well as framed art coordinating back to bedding at the recent New York Home Textiles Market.

In terms of newness in home textiles, Aussino presented a 100 percent bamboo program featuring a box-design blanket, 300-count sheet, duvet cover and bath towel. The bamboo blanket will retail for $49.99 while the bath towel is priced at $12.99.

The company also launched a spa towel in 15 colors that is constructed of terry with horizontal velour stripes for a ribbed effect. Embellished towels also include terry and velour, plus fabrics and trims inspired from top-of-bed. About 21 new styles were shown. Shower curtains have also been developed to coordinate back to embellished towels with 15 styles on display both freestanding and coordinating.

The company also launched six styles of menswear-inspired bath robes and eight 34-by-63-inch fiber-reactive beach towels — a new category for Aussino — in patterns that have stripes, waves, large flowers, flip flops or bikinis.