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  • Thomas Russell

Aussino Breaks Into New Territory at Market

Launches Hard Line Coordinates

New York — Aussino USA ventured into contemporary tabletop as well as framed art coordinating back to bedding at the recent New York Home Textiles Market.

In terms of newness in home textiles, Aussino presented a 100 percent bamboo program featuring a box-design blanket, 300-count sheet, duvet cover and bath towel. The bamboo blanket will retail for $49.99 while the bath towel is priced at $12.99.

The company also launched a spa towel in 15 colors that is constructed of terry with horizontal velour stripes for a ribbed effect. Embellished towels also include terry and velour, plus fabrics and trims inspired from top-of-bed. About 21 new styles were shown. Shower curtains have also been developed to coordinate back to embellished towels with 15 styles on display both freestanding and coordinating.

The company also launched six styles of menswear-inspired bath robes and eight 34-by-63-inch fiber-reactive beach towels — a new category for Aussino — in patterns that have stripes, waves, large flowers, flip flops or bikinis.

Thomas RussellThomas Russell | Associate Editor, FurnitureToday
trussell@furnituretoday.com

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.