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Balta USA opens first showroom in Atlanta's AmericasMart

Dalton, GA — Balta USA, the North American branch of Belgian-based machine-made rug manufacturer Balta, has obtained a 3,000-square-foot showroom in Atlanta at the AmericasMart.

The fledgling company last week signed the three-year lease, with an option to renew, and is already working to revamp the space with new rug racks, lighting, laminate flooring and other features, Pat Moyer, president, told HTT.

The space will be ready in time for the upcoming Area Rug Show in January. Balta USA's new showroom was formerly the site of handmade rug company Neman.

The January show will be the company's second presence at the biannual event. And even the company, which opened its doors in April, was stationed in a second-floor booth in the "temporaries" section during the July show, Moyer said Balta USA will treat this upcoming market event as its official launch.

"We had bits and pieces pulled together for July, but this time we'll have our entire line and full offering," Moyer said. "This market will be totally different."

Balta USA in January will present 20 collections, each comprising 18 to 24 patterns available in two to four colorways.

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