Sears, Kmart team with Design on a Dime
April 30, 2010,
Hoffman Estates, Ill. – For the second time, sister retailers Sears and Kmart are teaming up with Housing Works Thrift Shops to present the sixth annual Design on a Dime Extravaganza.
Also joining in with her first collaboration will be Leslie Segrete, who appeared on TLC's While You Were Out and Trading Spaces and is now the host of A&E's new series, $100 Makeover, premiering June 19. She attend the VIP reception to offer design-specific advice on outdoor living.
Design on a Dime has asked 50 renowned interior designers to create room vignettes with new merchandise, which is donated and then sold at a 60% to 80% discount of the regular retail price.
Since its inception, Design on a Dime has raised more than $2 million for Housing Works Inc., New York's largest AIDS service organization. Last year's Design on a Dime Extravaganza – which represented Sears' and Kmart's debut as the major sponsor – raised more than $600,000 for Housing Works.
"Sears and Kmart are enormously pleased to be partnering with Housing Works for the second year in a row," said Doug Wurl, vp/gmm Sears Holdings' home fashions. "Having a presence among such notable industry talent allows us an incredible opportunity to premiere our collections and showcase the abilities of our own designers – all while contributing to a very special cause."
Tickets start at $150 for the May 6 Design on a Dime VIP reception, which will be located at the Metropolitan Pavilion at 125 West 18th St. For tickets or more information, visit www.housingworks.org/dime or call 347-473-7457.
The VIP event is followed by free and open-to-the-public shopping from 10 a.m. to 6 p.m. May 7 - 8.