QVC recruits sourcing pro Birkins
February 28, 2007,
West Chester, Pa. – Multi-platform retailer QVC, Inc. has named Rod Birkins senior vp of global sourcing and design & development. The position was previously held by Bob Ayd, who was promoted to chief merchandising officer of the $7 billion retailer in October 2006.
“Rod has a unique understanding of the overall retail process – from design inception to final sale to the customer. QVC will also benefit greatly from his expertise in international sourcing, quality control, offshore operations, and management of large diverse groups of people,” said Ayd, to whom Birkins will report.
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