Springs debuts Craftique, new quilts

Gary Evans, Marvin Lazaro, April 8, 2002

New York — Springs Industries always likes to save a few surprises for market, and this time it will have three of them: a new hand-crafted bed ensemble collection called Craftique; lower pricing on its upscale Ce Soir collection; and the introduction of the new Family Heirloom line of quilts.

Leading off for the major mill is the elegant Ce Soir collection under the Wamsutta brand. Debuted one year ago at queen duvet price points ranging from $599.99 to $1,299.99, the line has steadily worked away at price and now will be offered in the $300 range. Comforters, duvets, shams, bedskirts, sateen sheets and quilts are all part of the line.

Despite the pricing revision, the collection continues to focus on luxury finishes and better constructions. "We still see this being the pinnacle of Wamsutta and luxury," said Nancy Webster, vp of creative development.

Four beds, two marking the return of the licensed Bill Blass line after nearly four years, are new. Under the Bill Blass name, Armande features hydrangeas in pastels on a blue haze ground. The second Blass bed, as yet unnamed, is a menswear statement in traditional suiting colors and with faux suede trim. Parisienne is an engineered floral jacquard in golds, roses, jades and cream with 400-count sateen sheets. Sutherland is an adaptation of a paisley silk shawl and is colored in warm rattans, terra cottas and berry. Engineered shams and 280-count sateen sheets complete the ensemble. Also offered under the Ce Soir line are the Noblesse and Constantine quilts. Noblesse is offered in Mist, which contains silks and jacquards in misty shades of iris, azure, gold and aqua and coordinates with Armande, and Metropolitan, in tweeds and shades of taupe and rich brown, which ties into the unnamed Blass bed. Constantine is available in Spice, which ties in to the coloration of Sutherland through its warmer colorway, and Sunset, which may layer into Parisienne with its rose and gold coloration.

Stepping up from the Artistique line launched last market, Springs is bringing out a new Craftique line. Also in the $300 range, but in queen and king sizes only, Craftique is available with its own 300-count sateen sheets, or the company's free-standing 300-count Pima Sateen sheet may be layered in instead. Six beds are offered in the collection, which includes an eclectic array of fabrics as well as coordinating window treatments.

From designer Andrew Fezza are the Executive Suite and Bond Street beds. Executive Suite utilizes a menswear look on its vertically striped comforter face and embroidered accents. Bond Street, done in blue and white, is a menswear pieced comforter with a shirting look. Janika, an embroidered botanical in lavender, aqua and teal; Annalissa, a hand-ribbon embroidered floral in peach and coral; Loren, a floral embroidery in with French knot accents; and Mori, an Asian-inspired bed with pleating and pintucking, complete the initial offering for this collection.

"This is a step beyond what we offer in our Artistique line," Webster said. "The looks here are very good for someone with a taste above Artistique but not quite Ce Soir."

Artistique, which is offered with a 220-count cotton sheet and with price points under $300 — roughly the same price range as Bedroom Solutions — brings Rosettes, Preston, Kori and Barcelona to market. Delicate ribbon rose buds with embroidered accents adorn the pure white background of Rosettes, while Preston features a bandanna panel in red, white and blue on a light chambray ground. A bold floral design via applique and embroidered flowers makes up the look of Kori. The collection finishes off with Barcelona, an engineered floral vine utilizing hand painting and embroidery.

Following its extensive quilt introduction from last market and its recent acquisition of Ultima Enterprises, Springs unveiled its Family Heirloom line of quilts. Offered as open stock and in twin, full/queen and king sizes, plenty of value has been added to the quilts thanks to embroidery, coloration and applique. Price points for the collection had not been set.

Tuscan uses a combination of embroidery and quilting in earthen tones on a textured muslin. Each of Scrap Book's blocks has a different design, while the entire design is framed by vines and leaves. Cross Stitch offers pink and red roses via cross stitching and quilting on a white ground. A puzzle of randomly shaped patches makes up the motif of Crazy Quilt, while Naples is an interpretation of a classic tattersall design in chartreuse, magenta, cobalt, rose and emerald green against a deep violet ground.

The mill's quilt ensembles include a 100 percent cotton quilt, shams, bedskirt and 200-count cotton sheets as well as a decorative pillow.

"We've really seen a return to nostalgia and that whole era of when quilts were made," Webster said.

The youthful In Stitches is a combination of circles, rings and scallops embroidered with a bright sample of stitches. The shabby chic Country Chic is a patchwork of floral and calico with ribbon and embroidered accents in golds and terra cottas.Carolina Rose features antique rose patterns and a finely stitched center panel, while Double Wedding is a traditional print in soft lavender and turquoise on a tea-stained ground. Embroidered bouquets on sunlight yellow and white ground make up Spring Bouquet.

Springs' Bedroom Solutions line will be augmented with Radcliff, a rose bouquet in burgundies and loden greens on a taupe ground; Michaelangelo, a woven design in black and gold; Orlando, a damask on a gray and lavender stria ground; Caspian, a paisley and damask stripe in lotus green; and Juverna, a botanical vine trellis on a fresh yellow ground.

The bed ensembles from the licensed Susan Sargent line has been pared down slightly from February's mini-market. The overall collection, however, will be augmented with the addition of coordinating soft window coverings, each of which will feature Sargent's signature button detail. For the bed, Blue Waltz, Foxtrot, Sunshine Tango, Lazy Paisley, Pink Flutter, Animal Friends and Boat Race and their corresponding quilts remain, while Fish Dance, Box Step, Foxtrot, Sunshine Tango and Blue Waltz continue for the bath.

For its 250 Blend Bed-in-a-Bag line, Springs offers Lindsay, Brunelle, Daybreak, Downtown Denim, Touch of Tartan, Gelatto and Solare. Gelatto, a woven textured and engineered stripe, and Solare, a modern watercolor plaid, are from The Amalfi Studio. Lindsay is a botanical in aquas, pinks and yellows while Brunelle is an understated blue rose floral patch on a natural texture ground. A daisy print on a yellow ground makes up Daybreak. Downtown Denim is a plaid in a range of shades from deep indigo to denim. Swatches of burgundy, hunter, navy and gold tartans on a textured background make up Touch of Tartan.

Eastern Trade, Bellingham, Heirloom Rose, Bella Rosa and Genevieve make up the new introductions for the Cotton Bed-in-a-Bag collection. The looks here range from the tropical Eastern Trade to the rose motifs of Heirloom Rose and Bella Rosa. All of the beds are offered with 220-count sheet sets.

For its freestanding bath towel line, Springs' Centennial Stripe has been expanded to include dobbies, jacquards and embroidered looks as well as textured wovens with sheered patterns. The mill's freestanding shower curtain hook line will be presented as a separate fixture. These non-pattern-specific hooks are offered in silver and gold and 16 new styles.

For the upcoming market, the Burlington Home and Beaulieu area rug businesses recently acquired by Springs will exhibit in their own showrooms, Webster said. Springs will refurbish its 40th Street showroom and debut the integrated lines at October market.

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