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Sears bolsters the better side of bedding

Hoffman Estates , Ill. – Sears has launched Everyday Luxe, a bedding program of better quality and value, on its Internet site and will expand it next month to its stores.

The program, modeled after the format hotel collections, features six beds with a variety of comforter sets, duvets and coverlets. The collection “is an expansion of the home fashions line,” said Corinne Gudovic, a company spokesperson. The move upwards in price point, she added, enables the retailer “to have something for everybody.”

Typical price points are $99.99 for the queen 500 count cotton sheet set, and a duvet for $149.99 full/queen.

The six patterns – Marseille, Lille , St. Tropez, Limoges , Avignon and Monte Carlo – are offered with a variety of bedding accessories including Pima cotton blankets and bed pillows. Bath items will be offered soon, Gudovic added.

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