Martha Stewart website relaunches
April 10, 2007,
New York-- Martha Stewart Living Omnimedia today officially unveiled the new marthastewart.com, including “the best of the vast MSLO multimedia library, instant search and find capabilities and editors' picks” in a range of lifestyle ideas from cooking to scrapbooking to home decorating.
By fall, the company said it will add community and personalization features to prompt more interaction by consumers. Already, visitors to the site can share homespun stories that are “so Martha” as part of a sweepstakes.
The company is taking the widest possible view of the website’s potential. “The estimated 102 million women online are clearly underserved in the lifestyle arena," said Susan Lyne, MSLO president and ceo.
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