Martha Stewart website relaunches
April 10, 2007,
New York-- Martha Stewart Living Omnimedia today officially unveiled the new marthastewart.com, including “the best of the vast MSLO multimedia library, instant search and find capabilities and editors' picks” in a range of lifestyle ideas from cooking to scrapbooking to home decorating.
By fall, the company said it will add community and personalization features to prompt more interaction by consumers. Already, visitors to the site can share homespun stories that are “so Martha” as part of a sweepstakes.
The company is taking the widest possible view of the website’s potential. “The estimated 102 million women online are clearly underserved in the lifestyle arena," said Susan Lyne, MSLO president and ceo.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...