Ex-Cell extends window treatment lines
February 16, 2007,
At the New York Market – Now in its third year in window treatments, Ex-Cell Home Fashions is finding good reception in the category, said David North, vp marketing development. Across all collections, the average retail target price per panel is $19.99.
These influences are key in elegant panels like Katelyn, pushing gold to the forefront, buttressed by an embroidered under-sheer; and in sheers like La Boheme and Constance, adorned with textured graphics and flocking. The reversible Marilyn panel drapes warmly with an undulating sheen.
Ex-Cell brings extra texture to the masculine black-charcoal-chocolate palette in its new urban line, Sunset, and tops it with a deeply textured wave-box valance. Menswear looks are much in evidence in other lines that feature plaids and geometric wovens making panels with a retail price target of $59.99 per pair.
The tween line expands with batik looks, woven stripes, and mini-grommets as a layered surface interest. “Color drives this collection,” noted North.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...