Ex-Cell extends window treatment lines

At the New York Market – Now in its third year in window treatments, Ex-Cell Home Fashions is finding good reception in the category, said David North, vp marketing development. Across all collections, the average retail target price per panel is $19.99.

This market, two of the overarching themes for the company, which is based in kitchen linens, tabletop, and bath products, extend to window: Boudoir and Opening Night. Each stresses feminine, opulent colors and textures.

These influences are key in elegant panels like Katelyn, pushing gold to the forefront, buttressed by an embroidered under-sheer; and in sheers like La Boheme and Constance, adorned with textured graphics and flocking. The reversible Marilyn panel drapes warmly with an undulating sheen.

Ex-Cell brings extra texture to the masculine black-charcoal-chocolate palette in its new urban line, Sunset, and tops it with a deeply textured wave-box valance. Menswear looks are much in evidence in other lines that feature plaids and geometric wovens making panels with a retail price target of $59.99 per pair.

The tween line expands with batik looks, woven stripes, and mini-grommets as a layered surface interest. “Color drives this collection,” noted North.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Why you should go to Shanghai for Intertextile Home Textiles

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT digital edition

See the June 2017 issue of Home & Textiles Today. In this issue, we discuss how U.S, ports are gearing up for the future, and what to expect from second half trade shows. See details!