Versa-Tie growing for Anchor Home

Wyckoff , N.J. – After an initial run with the patented Versa-Ties decorative draw-string valances it introduced about one year ago, Anchor Home Products is tripling its assortment by expanding into the largely uncharted territory of importing.

Thomas Klenert, president, explained to HTT, “Right now, we see our biggest opportunity for growing our business and importing in window.”

The domestic Versa-Ties line comprises 100% cotton and cotton-polyester blend ducks that retail for $29.99. There are about 10 new such styles that are part of the new assortment.

The new imported offerings include burn-out, lace, chiffon, jacquard and linen slub fabrications as well as more intricate details like spaghetti straps and variations of the draw-string ties, all of which can command a more competitive retail price range of $14.99 to $19.99.

“We tried not to cannibalize it,” Klenert said. “We made sure that all of the things we are bringing in from overseas are different from our domestic products. They are probably about 40% less in price point, so we are protecting the domestic product.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!