Firm does not expect holiday sales decline
October 29, 2009,
Toronto – Retail advisory firm Karabus Management, a subsidiary of PricewaterhouseCoopers LLP, is projecting flat to 1% growth in U.S. holiday sales this year.
Karabus believes Halloween will serve as a better barometer for holiday sales than the recent back-to-school season. This is especially true for forecasting the holiday spending intentions among adults 18-45 years old, the company reported.
The company also believes the small increase in August and September sales signaled a shift in consumer sentiment “that should carry through 2009 into 2010.” However, Karabus expects consumers will continue to trade down, favoring discounters and value-oriented specialty retailers.