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Levi’s Home set to debut

New York – Levi Strauss & Co. has struck a licensing agreement with Canadian manufacturer Algo Group to create a Levi’s Home line for the United States. The collection will debut next week at Algo’s 7th Avenue showroom as part of the New York Home Textiles Market.

“Consumers have an incredible bond with the Levi’s brand and our jeanswear, so it makes sense to extend that relationship into product categories like home furnishings,” said Robert Hanson, Levi’s brand president, U.S.

Algo Group is one of Canada’s largest apparel manufacturers and importers. Last year, the group recorded sales of approximately $45 million through its four segments: fashion fabrics, sportswear, ladies fashion apparel and licensed brands.

Its license with Levi’s covers bedding, decorative accessories, window treatments and scatter rugs. The collection targets better specialty and department stores and will be ready to ship for holiday 2006, according to Robert Puchkoff, Algo’s president of Levi Home.

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