Weathervane Hill/Roth inks deal with York

In the first of a planned program of product extensions, Weathervane Hill/Roth Fabrics has signed a licensing agreement with York Wallcoverings.

The first collection will be launched in January and will include sidewalls, borders and coordinating fabrics as well as decorative pillows and window valances that will be produced by York, according to Tom Roth, president of Weathervane Hill/Roth Fabrics.

Discussing the product expansion, Roth said, "Weathervane Hill has a unique look, and a real feel. It's more than just a fabric company. There's a sensitivity. We've created a look and integrity of design."

The York collection is based on Weathervane Hill's Forgotten Gardens collection, which spans florals, kids designs and whimsical patterns, Roth said.

Beyond wallcoverings, Roth plans to expand the company's signature looks into window shades, rugs and dinnerware — "all logical extensions of our looks," he said.

Roth noted that the companies in discussions for licensing "are highly visible, well known in the market." And with those companies, he said, "we can build a company that has a strong identity."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • 1200 Suppliers are Ready for You at Intertextile Shanghai

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

See details!