Penney to open more off-the-mall stores
May 16, 2003,
Plano, TX — At its annual meeting here, JCPenney said it will open three stores in off-the-mall locations — Dallas, Indianapolis, Minneapolis — in November. Emphasizing that off-the-mall units are not new for Penney, Allen Questrom, chairman and ceo, said, speaking to reporters after the meeting, "We are looking at different formats for fashion and soft home. We are not looking to add food. Convenience for customers will be an important element."
In design, "We're looking at competitors, not copying them. We're looking for new ways to offer our merchandise," he said.
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