Penney to open more off-the-mall stores

Plano, TX — At its annual meeting here, JCPenney said it will open three stores in off-the-mall locations — Dallas, Indianapolis, Minneapolis — in November. Emphasizing that off-the-mall units are not new for Penney, Allen Questrom, chairman and ceo, said, speaking to reporters after the meeting, "We are looking at different formats for fashion and soft home. We are not looking to add food. Convenience for customers will be an important element."

In design, "We're looking at competitors, not copying them. We're looking for new ways to offer our merchandise," he said.

The new stores, at 78,000-square-feet of net selling space, are larger than other Penney off-the-mall units. "These markets are very strong ones for us, and are growth markets," Questrom said.

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