Elvis Lives – on Fabric by Cranston
January 30, 2006,
New York — V.I.P by Cranston is launching a new fabric collection called Elvis Lives in partnership with Elvis Presley Enterprises of Memphis. The new Elvis line targets fabric stores and retail fabric departments worldwide.
According to Cranston, the Elvis Lives collection is suitable for apparel, crafting and home décor uses.
“It has been years since Elvis Presley Enterprises authorized a fabric release,” said Carol Butler, director of Worldwide Licensing for EPE.
Cranston, a division of the 182-year-old Cranston Print Works Company, is an employee-owned company and the oldest textiles printer in the country.