CMI updates p-o-p kit
February 24, 2003,
Braided rug manufacturer CMI (Colonial Mills Inc.) has updated its retail merchandising kit for sample center and swing-arm sets to provide a better selling tool for its dealers.
"We are seeing dramatic growth in the braided texture rug category, and we want to ensure that our retailers have the support needed to take advantage of this business opportunity," said Don Scarlata, president and ceo. "With our new yarn poms, swatches, hangtags, story cards and stickers, we're marketing our products at the point of purchase like never before."
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