• Cecile Corral

Claire Murray Goes Door To Door

Claire Murray is moving the way of Tupperware and Avon with her recently launched Home Galleries program, comprised of independent consultants nationwide who sell the designer’s broad catalog of goods to friends and neighbors.

“It’s my way of really branching out all over the country,” Murray said.

Murray created the program as a means of extending her brand presence into states where she has limited or no distribution.

Established this spring, the Home Galleries program has independent consultants — or “hostesses” —in 30 states, and “has really taken off” in the Midwest region as well as California, Washington and Wyoming, Murray said.

The independent consultants, who work on commission, are mostly stay-at-home moms, she said, but also include many professionals with flexible schedules, like nurses and teachers, “who are looking to make some extra money on the side.”

Added Murray, “I have some who have already hosted as many as 20 parties to sell my products.”

Murray developed a special catalog for the program to equip her consultants with selling tools. While the catalog emphasizes rugs, Murray’s core product line, the 68-page publication features all of her other wares — including ladies apparel and accessories, bedding, decorative pillows, kitchen textiles, tabletop and some furniture pieces — depicted in color photography vignettes, as well as product shots and outlines of prices and available sizes and colors.

Other new initiatives in the works for Murray include an infant line of goods for babies and toddlers, she said.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!