Arlee 'throws' new line into product mix
April 12, 2002,
New York — Arlee Home Fashions is combining one of its top businesses, decorative pillows — which generated $63 million in sales in 2001 — with a new line of throws this April market.
Arlee had been supplying chenille throws to a few customers as a small private label program with a minimum of two plaid and six solid-color chenille throws.
"We were in it for a while, but this year we decided to put a lot more effort into it," Bud Frankel, president and ceo, told Home Textile Today.
Arlee is launching a total of 38 skus of throws in a variety of chenille constructions.
Here's the breakdown:
Regular chenilles in nine colorways;
Jacquard chenilles with tassels at each corner in eight colors;
Tweed chenilles in five colors;
Very fine cotton chenilles in six colors;
And plaid chenilles in 10 colorways.
Each throw coordinates with a decorative pillow made of the same construction and featuring the same colorway and style. But no special packaging efforts will be put in place, as each throw and decorative pillow will be sold separately.
Frankel intends to grab a chunk of the throw business, which in 2001 generated a total of $290 million for the top five suppliers, who in general terms make up 75 percent to 80 percent of total U.S. sales of the total category, according to HTT's Jan. 7 Top 5 vendor report.
"The throws will add millions to sales of our company," Frankel said.
Targeting all levels of retail, he said the throws' price points include $7.99, $9.99, $14.99 and $19.99, depending on construction and size. Available dimensions start at 40" x 70" and run through 50" x 70".
Most of the line is imported from China, "which has the finest yarn available," Frankel said. Only the cotton chenille offerings come from India.
"Our company has been growing at a very rapid rate, so it was time for us to develop the throw business," he said. "We have an excellent supplier, and really it was the next step for us to go in this direction."
Arlee already gave some customers previews of the line.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...