Tommy hits 'Crest' with new sheets
October 21, 2002,
The Tommy Hilfiger Home collection introduced a new sheeting program this market under its Crest Collection line, adding the highest tier onto its existing solid-color core sheeting programs. Also for Crest, the damask accessories have been updated and augmented with a new solid-color quilt. In addition, a sheet set is also being debuted.
The new sheeting is constructed from 600-count, single-ply 100 percent Pima cotton and is being labeled as part of the Crest Collection. The sheet features pintucking details and a palette of three colors; mink, pearl and porcelain. The open stock line is priced at $89.99 for a queen, representing the highest tier yet of Hilfiger solid-color core sheeting. Lead retail prices begin at $59.99 for the solid-color 200-count line, while the 400-count damask line retails at $69.99.
"We want to keep pushing the quality level," Harry Kartus, vp of sales and merchandising for Revman, told HTT. "We're offering value and quality that really is meaningful." He added that the palette would be expanded according to retailers' requests and that there would be some crossover colors between the three stand-alone sheet programs. But "we want to keep them somewhat different. I see [the 600-count line] as being somewhat softer in color."
"We were the first to offer a premium cotton 400-count solid program, and the results have been extraordinary," said Norm Savaria, senior vp and general manager for Revman. "Since that launch we have been seeking to introduce a high thread-count premium cotton sheet with a more crisp hand to complement the silky hand of the 400 program. And with this product we achieved that objective while maintaining our commitment to leading the market in terms of fabrication detail, quality and value."
Representing another layer for the Crest Collection is the updated damask accessory line, which features pillowcases, Euro shams, duvets and bedskirts. New this market is a two-toned solid sateen summer-weight quilt colored in garnet/sand, angora/ivory and crystal blue/ivory combinations. This summer-weight quilt is edged with tie-stripe binding and coordinates with the 400-count sheeting line as well as existing ensembles.
The new sheet sets are designed to layer back into existing looks and offer consumers a "spring version of Back-to-School." Coordinating comforters are also being offered as part of the look, which features signature Tommy Hilfiger motifs. Constructed from 200-count all-cotton, a twin set is offered at $24.99 retail and a twin comforter, which is knife-edged with 7.5 ounces of fill, at $59.99.
New bedding ensembles for the Crest Collection include Bedford and The Hedges. Sapphire blues and cream are the colors for Bedford, which features an Asian toile motif paired with damask and striped sateen. A windowpane-on-scroll jacquard woven duvet colored in garnets and gold represents the top of The Hedges, which is offset by bouquets of roses on the sheets.
Coordinating bath ensembles are also offered.
The signature Tommy Hilfiger collection offers a distinctively nautical flavor this market with four new beds: Harbor Hideaway, Shell Beach, Zuma Beach and Catalina Cove.
Harbor Hideaway features a navy-based ditsy floral comforter paired with pale blue windowpane and navy gingham bedding. Photographic shells are printed on Shell Beach, which also offers micro-dot sheets. Oxford stripes edged in plaid are combined with madras-inspired sheeting to make up Zuma Beach. Catalina Cover is a retro-inspired floral print with glitter and palm leaf print sheets.
A fifth bed, Lavender Blues, is an updated version of a previous bed and features pop-art-styled daisies on a blue sky with white clouds.
Said Savaria, "The Tommy Hilfiger Home business is focused on two key customers. The young and fun audience through our collection and varsity presentations marketed under the flag logo and the master bedroom customer seeking quality, value and updated traditional fashion marketed under the Crest Collection logos. Our recent utility bedding introductions have been very well received by the consumer, and we will continue to introduce at least one additional new product category per year for the foreseeable future."
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