Hollander intros foam-like pad
March 11, 2010-- Home Textiles Today,
New York – Hollander Home Fashions this week introduced Flexotech, a mattress topper that provides the support of memory foam.
Flexotech is made of three layers specialty non-woven polyester, a bonded poly and a gel. The zip-off cover is machine washable.
The non-woven poly “is a technology we originally saw in Europe in sports car seats,” said Beth Mack, chief merchandising officer.
A queen topper retails at $200.
Hollander is also debuting Nu-Soft, a cotton-rich mattress pad with an ultra-soft touch that is also machine-washable.
Top-of-the-line Eco-Luxe utility bedding is woven in India from GOTTs-certified organic cotton and finished in Germany.
For Laura Ashley basic bedding, Hollader pulled from Ashley’s UK design book.
“Laura Ashley customers in England are a little more sophisticated,” said Mack. “The line is a little more cleaner in look and a little more contemporary, but still true to Laura Ashley.”
Hollander also revamped its packaging, ditching pictoral inserts in favor of bold, contemporary simplified product statements.
Related Content By Author
Industry Related Content
Countdown to Intertextile Shanghai