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Loretta Caponi goes global

Florence, Italy - Loretta Caponi, maker of customized bedding and tailored lingerie, has launched a global ecommerce site along with a social media campaign.
"If you can't convey artisan production it remains sterile. Web is our opportunity," said Caponi, who's eponymous atelier has over nearly 50 years crafted couture bedding for the Rockefellers, the Kennedys, the Rothshilds, Madonna and Sting.
"Who could have ever imagined that I would have been able to sell my unique and customized lingerie, as well as my embroidered bedding online?" Caponi said.
Caponi's daughter Lucia, that currently runs the atelier, added: "I'm convinced that ecommerce offers an opportunity to protect, communicate to young generations and propelling into the future a handmade culture that has strong roots in the past."
The site, at, offers men's, women's, children's and home. The home collection includes bedding, bath towels and table linens.
"At the moment our clients come from Europe, the Emirates and the United States often expressly for us. Our intent is to reach new markets like Africa and India, extending everywhere the opportunity to purchase unique Tuscany's handmade production items," said Caponi.
The company is also boosting its brand on social networks, including Facebook, Twitter and Instagram.

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