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Safavieh promotes Cho

Port Washington, N.Y. -- Safavieh has promoted Esther Cho to account manager with responsibility for sales to online retail customers.

Cho previously served as the company's project manager for product development in the furniture and home accessories categories. She joined Safavieh in 2011 as a wholesale coordinator for Fortune 500 retailers and membership-based online retailers.

In her new position she is charged with selling an integrated program of cross-category products, spanning not only rugs but furniture, lighting and accessories.

"With each challenging new opportunity at our company, Esther has helped Safavieh surpass the goals for her position, and she is already exceeding sales projections with each of her customers," said Jonathan Yaraghi, general manager, to whom she reports.

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