J.Queen comes into its own
Home & Textiles Today Staff -- Home Textiles Today, September 24, 2013
J.Queen’s new J brand addresses the non-traditional aesthetic.
"We have all the financing we need to grow the business according to our plans - and we have big plans," said Tony Cassella, cfo.
J.Queen is also expanding its ranks, recently adding Scott Buckingham as vp of sales, Pegeen Cooper as vp of sales and product development, and designer Rebecca Oehrlein to its team.
The company remains committed to quality and detail, particularly in its interpretation of classic design for modern tastes.
"It's decorator at ready-made pricing, and it's been missing the marketplace for a long time," said president Julie Brady of J.Queen's sumptuous $300 jacquard queen comforter sets. "There is no substitute for great product."
The company's portfolio is also expanding. This week, J.Queen is launching the J brand, which addresses a non-traditional aesthetic in bedding, bath and window.
"It's different, young and a little bit fun," said Brady.
Also new is the J.Queen indoor/outdoor collection, which includes window, cushions, decorative pillows, kitchen and table linens.
The assortment encompasses prints and yarn dyes in a wide range of styles. Kitchen textiles offer mitts and potholders as well as towels in printed terry and printed pique. Bar rags are included in the ensemble, and items are available stand-alone or packaged as sets.
"It can really move from outdoors to indoors to the kitchen," said Cheryl Johnson, who is responsible the collection. "It goes from one room to another."
This week also sees the introduction of J.Queen embellished towels, which are showing the sort of bling one would associate with the company's regal moniker. Cooper, who joined the company three months ago, oversees the category along with throws, bath rugs and a couple of other categories on the launch pad: area rugs and branded down.
Since Brady and design chief Jerry Mobley founded the company in 2009, J.Queen has logged a lot of firsts and worked to stake its claim. Both worked at Croscill at the time of its explosive growth, as did some others now in the J.Queen family. While the lessons learned there undoubtedly inform the present, it's clear J.Queen has developed a distinct DNA and now stands on its own.
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