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Italian brand opens permanent space in U.S.

New York - Tessitura Toscana Telerie (TTT), the Italian bedding and table linens maker, is opening its first permanent showroom in New York at 230 5th Avenue, suite 1915. But don't call it a showroom.
Claudia Parati, general manager, said the company, known for its private label as well as its own brand, is calling it The Lab.
"We consider it a creative laboratory," said Parati. "We want our customers to see the creativity and development that goes into our fabrics and use that as a starting point in customizing a collection for them."
According to Parati, the Lab will allow the company to be closer to its American customers and present new designs faster.
For next week's New York Home Fashions Market, the company's offering will include new designs in jacquards and classic damask patterns under its own label.
"It is always fine and elegant with a still popular neutral palette of grey and white," she said.
TTT is a third- generation, family-owned business that was founded in 1947 and has been selling to U.S. retailers since the 1980s. Though the company no longer manufactures its own fabric, production is still done in Italy. The company currently sells to department and specialty stores including Macy's, Restoration Hardware and Crate and Barrel.

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