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Sensorpedic makes memory foam bounce back

Retail Editor 3 -- Home Textiles Today, September 19, 2013

Waterford, NY - To address the complaint among many memory foam sleepers that the product sinks too deep into their bedding, Soft-Tex has come up with a solution.

Set to launch at the New York Home Fashions Market, Sensorpedic's Bounce collection of pillows and toppers is the first to feature a newly formulated, "energized" memory foam created with a more spring-like feel, the company explained.

The products are designed to mimic the fast response feel of latex that is often preferred by consumers with innerspring or latex mattresses, while providing the pressure relieving qualities associated with traditional memory foam.

That said, Bounce was created with an active lifestyle consumer in mind, lifting a sleeper's body for gentle support and comfort rather than the deep down sinking in attribute of traditional memory foam materials. The new pillows and toppers are made with a higher density memory foam material, which allows the products to be more durable and help consumers get a rejuvenated night's sleep.

"We designed the Bounce collection with Millennials in mind, knowing this demographic values their sleep and generally leads a more active lifestyle. They are looking for a sleep solution that won't break the bank and will allow them to wake up refreshed and ready to go in the morning," said evp of sales and marketing Robert O'Connell. "Our collection is not only an affordable alternative to latex sleep products, but also has the advantage of combining both latex and memory foam feels into one product. We have also given the collection a unique look by designing youthful, hip packaging that will stand out on retail floors."

The collection comes in two styles of pillows -- oversized standard and a contour option, and both available in standard, queen and king sizes. Toppers are available in two- and three-inch options. The pillows are set to retail for $50 to $100 in standard/queen and king size, while the toppers are priced at $150 to $300 in all traditional bed sizes.

Soft-Tex's New York City showroom is located at 230 Fifth Avenue in suite 1204.

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