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NY Now welcomes Home

Jill Rowen -- Home Textiles Today, August 19, 2013

New York - NY Now, previously known as the New York International Gift Fair, has always attracted exhibitors and buyers by being both an international event and a regional show. Most home textiles companies that HTT spoke with prior to the show kickoff yesterday were anticipating a positive show.

A collection called NY Now Home is showcasing a large number of home suppliers all together in an area on Level 3 of the Jacob Javits Convention Center. Traffic yesterday morning appeared strong, and several suppliers HTT visited felt the show was getting off to a strong start.

"Our thought was ‘go big or go home,'" said Tiffany Takter, sales manager, Linum Inc., explaining why the 40-year old Swedish company chose this NY Now to make its U.S. debut. Designs from the company soft furnishings, including tabletop and decorative pillows, have the Scandinavian esthetic that "has always been well received in the U.S." One of the products on display will be its West Collection, a 100% stone washed linen offered in tablecloths and napkins as well as placemats, tea towels, runners and decorative pillows.
"We're pretty optimistic; the mood is good," noted Meg Woodhouse, director of marketing, John Matouk & Co.
For the show, the company is showcasing its Casual Couture tabletop. The line includes different shaped placements and three styles of coordinating napkins, available in 10 colors. To take care of its textiles, the company is also introducing an eco-friendly laundry detergent for the first time and re-introducing a home fragrance line with three new scents.
"We're very excited about the show. It's been a busy summer. I feel like we've weathered the storm and things are good," said Judith Rose, owner, Textillery Weavers.
The makers of high-end throws are showing products in three areas; its classic chenille throw, a bamboo chevron hand-woven throw and an ethnic, Arizona-inspired design that looks like an Indian wrapped blanket. Textillery is also offering indoor/outdoor options. "It's a trend people are paying attention to now, but we've always done it," said Rose. "It was always a matter of how much time and space do we devote to it."

"I think buyers were more upbeat and confident in their buying these last few shows, and I expect New York to be the same," said Cathy Deale, founder of Jacaranda Living.

Among the new designs Jacaranda is showing a ginger jar motif on pillows and guest towels in a natural linen. Natural linen, beige and other neutrals are the color focus in its new lines. "Even in some of our holiday designs, we've replaced the red and green with more neutral shades," she said.

For M & Z Marketing, known for its bedding and pillow products, NY Now presents an opportunity to reach gift buyers and expand into new categories. According to Clyde Zucker, president, the company has done well with an animal print blanket that specifically fits the gift category. The newest entry in its Pillows With A Purpose collection is the Crease-Less Pillow, designed to help minimize wrinkles.

Design Weave is also focusing on its performance products, including its Cocona license, which helps with moisture management. According to Jack Kurilla, svp, the company has added quilting designs and other fashion touches to help support the value of its performance bedding products. Overall, Karilla notes that education is a constant in the performance industry as the price band for performance items is pushed up.

According to Caroline DeFrance, founder and designer for Mia + Finn, new designs in its line were inspired by French tiles from the beginning of the century. Among the new bedding introductions, Thomas is block printed in a Nautical Blue color with matching flange. Eugenie is available with Nautical Blue cotton lace or fuchsia lace. The company has also added shine to its some of its tabletop items to make them "more holiday friendly" with silver accents, said DeFrance.

Classic Concepts Inc. is showing three new pillow collections from its Villa brand at NY Now. The company recently named Nikki Chu, the original designer for the Villa pillow line, as its new creative director for the entire textiles division. Chu will refresh the Villa brand as well as Classic Concepts rug collections.NY Now August 2013

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