Jeffco Fibres licenses for Snuggle-branded bedding
Retail Editor 2 -- Home Textiles Today, August 6, 2013
Webster, Mass. - Jeffco Fibres, provider of pillows, mattresses, mattress toppers, textile fibers and foam fabrication, has signed a trademark licensing agreement with The Sun Products Corporation to develop and market Snuggle-branded bedding.
The collection will include pillows, mattresses and mattress toppers branded with the iconic Snuggle Bear, which was created by Jim Henson's Creature Shop for Snuggle fabric softener products. The collection will target major retailers in the U.S. and Canada.
"Expanding our product lines to include the Snuggle brand reflects one of the deepest growth commitments Jeffco has made in its forty year history," said Jeffrey Lonstein, president and chief operating officer of Jeffco Fibres. "We're designing and engineering bedding that exactly match consumer's expectations of the Snuggle brand - snuggly softness that's comfortable and inviting and promotes better sleep."
Snuggle Home bedding will be featured on store shelves in the fourth quarter of 2013.
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