Sinomax USA, Joan Lunden to Debut Healthy Lifestyle Line
Jenny Heinzen York -- Home Textiles Today, July 25, 2013
The collection will debut on-air July 11 at 11 p.m. EDT on QVC. Lunden will appear on the program to discuss how she worked with Sinomax to develop the line.
"For years it was my job to wake up millions of Americans every morning. While I loved that role, my early wake-up calls meant that my sleep was always cut short. It feels like I have forever been in search of a good night's sleep and now I've found it. I personally enjoy and recommend every bedding product in my Awaken line and now it gives me great pleasure to help others." said Lunden.
Lonnie Scheps, Sinomax's senior vp of sales, said Awaken products incorporate the company's state-of-the-art gel infused memory foam as well as breathable materials in a shell that features piping details and fl oral fabrics.
"Our team of designers were inspired by Joan's experience as a champion of people and the general idea of taking control of life," said Scheps.
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