Vietri opens boutique in Belk
Retail Editor 3 -- Home Textiles Today, July 8, 2013
Charlotte, N.C. - Vietri cut the ribbon on its second Vietri Boutique at Belk in late June, in its new space on the first floor of Belk in SouthPark Mall here.
The ceremony was attended by one of Vietri's founders, Frances Gravely, along with other Vietri and Belk corporate representatives.
The boutique showcases the largest selection of Vietri in the area, including tabletop collections, garden, home, and wall décor.
"We began our partnership with Belk over a decade ago. As Vietri is based in Hillsborough, North Carolina, we are pleased to have such a longstanding relationship with another North Carolina-based company, and such a reputable one at that," said Vietri founder and ceo Susan Gravely.
The first Vietri Boutique at Belk opened at the Crabtree Valley Belk in Raleigh last year. By the end of 2013, Vietri boutiques will be in three Belk locations.
Susan Gravely founded Vietri with her sister, Frances, and mother, Lee, in 1983 after a family trip to Italy where the trio fell in love with colorful handpainted dinnerware on the Amalfi Coast. Vietri has grown from a small company representing one Italian factory to the largest Italian importing company in the American tabletop industry.
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