Comfortex, National Sleep Foundation team for sleep education
Retail Editor 3 -- Home Textiles Today, July 5, 2013
Arlington, Va. - Sleep authority The National Sleep Foundation and custom window coverings manufacturer Comfortex Window Fashions are promoting better sleep with the SlumberShades line of room-darkening blackout cellular and roller shades.
The two-year-old SlumberShades line was named the official window shade of The National Sleep Federation for eliminating 99% of all visible light.
The SlumberShade cellular collection will expand this fall with more than 69 new colors and patterns. The company will also launch the Comfortex Cellular Shade Sample Book, featuring more than 400 colorations; a broad selection of new designs, patterns and textures; and a new fabric line, including a new "Silk Essence" fabric collection.
"Comfortex has created a product unlike anything else on the market, specifically made to address quality sleep," points out David Cloud, chief executive officer of the National Sleep Foundation, the charitable, educational and scientific not-for-profit organization dedicated to improving sleep health and safety.
Comfortex president Thomas Marusak said the importance of sound sleep hits close to home.
"We run a 24-hour manufacturing facility, and our third-shift workers convinced us that there was a very real need and a market demand for a total blackout window shade that would allow daytime sleepers to get the proper amount of quality sleep," he said. "While there are many options for covering windows to block light and provide a dark environment, no other custom window treatment company has combined room darkening or blackout shades with light-absorbing side tracks."
The SlumberShades line was originally introduced two years ago during the National Sleep Foundation's National Sleep Awareness Week, an annual week-long campaign to celebrate the health benefits of sleep.
The line is sold through custom window coverings dealers and online retailers.
As part of their partnership, the National Sleep Foundation and Comfortex are providing informational brochures to consumers about the importance of proper sleep, and how to create a a bedroom environment that promotes a deep sleep. The National Sleep Foundation brochure is enclosed in the packaging with every SlumberShade purchase.
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