Lenzing marks 75th anniversary
Retail Editor 1 -- Home Textiles Today, June 12, 2013
Lenzing, Austria - Viscose fiber producer Lenzing AG gathered some 3,000 customers and employees here this week to celebrate its 75th year in business.
When the company was established, Europe was home to more than 30 plants manufacturing viscose fibers. Today, Lenzing is one of just two remaining.
"Lenzing fibers were once a cheap substitute for cotton," the company noted in a statement. "In the meantime, they are highly sought-after premium products which are valued due to the renewable raw material of wood and the environmentally-compatible production."
The company's Tencel fiber is leading the march into the future, which includes expanding production resources. Shortly after its founding, Lenzing was producing 30,000 tons of fiber annually. That capacity will soon reach 900,000 tons per year.
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